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Iterative mindset

Fascinating thing just now — I’m writing a usability testing report with a client. We had a prototype, tested it, made changes to the prototype and then tested it again. He pointed out that his stakeholders would not read “we made changes after round 1” as normal iteration.

Instead, they would see any instance of “we made changes” as “we made an error and we needed to correct it”.

Date
July 11, 2021
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